So what do you have to keep in mind when creating a website?
Usability: Have a simple website. Show it to friends: Do they find important information easily?
Conversions: What is your conversion? Do you want people to call/book/send an E-mail? Do you let them know what to do next?
Search Engine Optimistaion: Optimise your website in order to generate un-paid traffic!
Review your website and make sure that you achieve your goal: to get more costumers!