How long has it been since you’ve reviewed your Facebook Page? Are you taking advantage of the latest Facebook features?
It’s critical that Facebook
Page managers take time to regularly audit their Page and
ensure that they are not missing out on new features.
Profile your Profile
Being the first thing that users see when browsing through posts in news feeds means its essential that your logo is there - company branding, marketing and visual reinforcement all help towards increasing your business awareness! Keep the photos of Bob the budgy etc for your personal page profile unless Bob is your brand! Your logo can help reinforce company branding.
Maximize Your Page Cover Image
Check out the new relaxed facebook guidelines!
Cover images now allow Pages a powerful new opportunity to communicate key pieces of information to visitors. Make sure to take advantage of this change. The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign. Heres an example of a cover page image that is using smart techniques.
Make the most of your Tabs
Apps can be very useful for competitions, sales, marketing events and even managing your content. Install the Pages Manager app this helps admins connect with their audience and keep up with activity on multiple Pages while on the go.
Create a company Email app this will allow your
visitors to sign up for an ENews.
One of the smartest features of timeline for brands is the ability to pin posts to the page.
The feature is so helpful that it might seem like a no-brainer to decide what to pin. But the
catch is, you can only pin one thing at a time.
This is a great way to promote the latest sale or promotion, a competition winner almost anything that is new to your business, pinning allows your post to go to the top of the page and remain there until you unpin it
Dont Be Shy To Ask
Do you have a Facebook competition you want to run or an event you would like to promote and monitor tickets sales for? Send us any questions you may have and we will endevour to assist you.
For more key information on how to best
use your Facebook page click here.
Here is an interesting easy to understand guide to social media, Twitter, Facebook and blogging.
E-Mail is a great way to communicate with your customers. It is an extremely efficient way to keep in touch with your database while keeping costs down. E-Newsletters are the most common form of communication via email, they are the vital link in an integrative approach to marketing your business. They not only inform your database about your business, they reflect your business style and culture. They also provide a vital link to blogs and other forms of social media.
If you're disciplined enough to send out your E-Newsletter on a regular basis, good on you! However there are some guidelines to consider when creating and sending your newsletter.
Don't add a customer to your E-News list without their knowledge: Unsolicited mail is a no no. No explanations required! Don't send E-News to people that haven't requested it. You will not endear your business to them by harassing them with unsolicited mail.
Don't Send useless E-Mails: Your customers get thousands of spam Mails. Don't let your business fall into the dreaded spam category! Send Email Newsletters with important and helpful information to your customer. Make sure to send resources and content to your customer list to continue validating the value of your Email Newsletter.
Don't hide the unsubscribe button. Email Newsletters require an unsubscribe button to be compliant with online regulations. Playing find the unsubscribe button is a waste of time for them and you. Rather than hiding it in the small print, make it clear and easy to find.
Don't over saturate your newsletter with advertisements: Add value to the experience for your customers, don't jam another special down their throats. Your E-News should be about education, information and entertainment, rather than another way to sell, sell, sell. If you really have to include a special, then choose a good one that applies to E-News customers only. This will makes your customer feel special and see the value in continuing to receive your E-News.
A business’s online reputation is more important than anything else! You can spend dollars on different advertising, web site design, search engine optimisation and social media marketing; but none of it matters if you have bad reviews online. All those marketing dollars spent on advertising will be wasted if you have bad reviews and ratings. And really, you are only one customer away from a bad online reputation.
Why should bad online ratings and reviews matter?
Because current market research shows:
- Before a prospect rings you, they will google your business name.
- That google search results page will show your online reputation (Google+, twitter, facebook)
- 80% of your potential customer will not even consider you if there are bad reviews.
- Plus, these customer will look star reviews before they will consider exploring you further.
More Information about the advantages and the correct behavior for social media optimisation.
Tips for business succes in social media marketing.
Information about the facebook hits and their history.
An increasing number of people access the Internet via mobile phone or tablet PCs to obtain the information they require independent of their respective location. In 2011 more people bought new tablet devices than PCs. To meet their needs, you have to optimize the design of your website for mobile access. The small-screen devices are getting more and more important for your business. When the customer goes online with mobile devices, it is important that your website opens automatically in the mobile version. The navigation has to be easy due to the small display screen and the content should adjust to the size of the screen.
There’s no such thing as being lost in the woods anymore thanks to mobile and tablet technology, which gives consumers the power to directly connect from the palm of their hands. This means your site has to visually evolve as technology shrinks.
Why does your business need a mobile version ?
You can create your own QR-Code on http://qrcode.kaywa.com/
Youtube is not only part of Google, it is the 3rd most visited website after Google and Facebook. Over 3 billion videos are viewed every day on Youtube on any kind of topic which makes it a powerful platform for advertising your business.
There is no business that would not be able to use a video platform with videos about itself, its services / products etc. Tutorials are especially popular.
Videos on Youtube cannot only get a lot of attention, but create an interest in your company. If set up correctly the channel can direct visitors to your website and ultimately lead to conversions!
You can log in to your Youtube profile with your Google Login, i.e. gmail. Uploading a video is easy. You can edit it beforehand with a tool such as Windows Live Movie Maker on your computer or upload it in a raw file and edit it online with one of these video editing tools. Youtube also offers a free online editing tool: www.youtube.com/editor and you could add captions and effects.
Your website should not only look appealing, but create a conversion. A conversion can be very different depending on the business. Most of the time you want people to call, visit, book or buy.
It is important to optimise your website according to the conversion you desire. Think about your conversion and find out how to improve your website for an increase of return on investment!
Call: Display your phone number in an obvious position, usually on the top right of EVERY page. You can increase your conversion rate (conversions per visitors) by adding a picture of a smiling woman with your phone number. Tests have shown that a friendly face can make all the difference.
Visit: Integrate a map to your website, as well as directions to your location. You need to be easy to find even for non-locals.
Book: Include a “Book Now” button to relevant pages. It is best to integrate a calendar with available appointment times, so the customer only has to choose a date and time. The booking process needs to be easy (not too many steps) and trustworthy. A booking does not have to have a payment right away but it can.
Pay: Integrate a payment process. Make sure that this process has a SSL certificate (https instead of http at the beginning the URL) in order to protect the clients’ information.
The booking process should not be frustrating. Let customers know beforehand how they can pay and if they can jump back to previous steps to change the amount etc. Let them know if they only have a limited time to finish the booking.
You should know exactly what your preferred conversion is and try to optimise your website for it. Make it obvious to the visitor what you want. Tell him (several times).
The customer needs to trust you (your website) first and once you have his trust, he is going to search for the conversion. Don’t make it too hard for him.