2014 - it's time to think bigger grander and more passionate about on-line avenues of business! Are you missing out on the competitive advantages that other businesses have?
Domestic on-line sales were up 7% double last years on-line sales while offshore sales were up 24%. I suspect this is due to many Kiwi businesses still not having an on-line presence. Meanwhile your competitors are building a relationship with your potential clients, enough said!
Time = $
Think of Jed in the storeroom preparing stock for the shelves - wouldn't it be easier to repack and post out the order direct to your customer. You have just saved staff time selling the item, store space, increased cashflow, helped targets and satisfied another client that may not have walked in your store. This is part of Customer Relationship Management...
Customer Relationship Management
In a nutshell the first step is to create, assign and manage requests made by customers - like Jed would do with an on-line order. Every step on your sale should be to provide one-to-one solutions to customers’ requirements. If they want to order on-line then allow that option. By managing and improving sales via the internet you are building on the process of CRM read more...
On-line Payment Security
This is still an obstacle for some purchasers and these people may never change, you cant conquer the universe but you may as well try to. Payment services have such robust systems maybe build an information area into your website on the security systems you have in place for sales. Read what PayGate is offering its clients.
Driving your team with specific goals and finding that balance is tricky but achievable.Some businesses have unrealistic targets, some employees strive for these and some fall a little below target to keep the pressure off next years forecast. Make it manageable, train all staff to approach 'inbound marketing' for 2014 it is sure to improve targets. What is 'inbound marketing'? It's another area we at Web Angels specialise in 'and we want to help you to become proficient at this - collaboration is our goal what's yours?