Here is an interesting easy to understand guide to social media, Twitter, Facebook and blogging.
E-Mail is a great way to communicate with your customers. It is an extremely efficient way to keep in touch with your database while keeping costs down. E-Newsletters are the most common form of communication via email, they are the vital link in an integrative approach to marketing your business. They not only inform your database about your business, they reflect your business style and culture. They also provide a vital link to blogs and other forms of social media.
If you're disciplined enough to send out your E-Newsletter on a regular basis, good on you! However there are some guidelines to consider when creating and sending your newsletter.
Don't add a customer to your E-News list without their knowledge: Unsolicited mail is a no no. No explanations required! Don't send E-News to people that haven't requested it. You will not endear your business to them by harassing them with unsolicited mail.
Don't Send useless E-Mails: Your customers get thousands of spam Mails. Don't let your business fall into the dreaded spam category! Send Email Newsletters with important and helpful information to your customer. Make sure to send resources and content to your customer list to continue validating the value of your Email Newsletter.
Don't hide the unsubscribe button. Email Newsletters require an unsubscribe button to be compliant with online regulations. Playing find the unsubscribe button is a waste of time for them and you. Rather than hiding it in the small print, make it clear and easy to find.
Don't over saturate your newsletter with advertisements: Add value to the experience for your customers, don't jam another special down their throats. Your E-News should be about education, information and entertainment, rather than another way to sell, sell, sell. If you really have to include a special, then choose a good one that applies to E-News customers only. This will makes your customer feel special and see the value in continuing to receive your E-News.
Your website should not only look appealing, but create a conversion. A conversion can be very different depending on the business. Most of the time you want people to call, visit, book or buy.
It is important to optimise your website according to the conversion you desire. Think about your conversion and find out how to improve your website for an increase of return on investment!
Call: Display your phone number in an obvious position, usually on the top right of EVERY page. You can increase your conversion rate (conversions per visitors) by adding a picture of a smiling woman with your phone number. Tests have shown that a friendly face can make all the difference.
Visit: Integrate a map to your website, as well as directions to your location. You need to be easy to find even for non-locals.
Book: Include a “Book Now” button to relevant pages. It is best to integrate a calendar with available appointment times, so the customer only has to choose a date and time. The booking process needs to be easy (not too many steps) and trustworthy. A booking does not have to have a payment right away but it can.
Pay: Integrate a payment process. Make sure that this process has a SSL certificate (https instead of http at the beginning the URL) in order to protect the clients’ information.
The booking process should not be frustrating. Let customers know beforehand how they can pay and if they can jump back to previous steps to change the amount etc. Let them know if they only have a limited time to finish the booking.
You should know exactly what your preferred conversion is and try to optimise your website for it. Make it obvious to the visitor what you want. Tell him (several times).
The customer needs to trust you (your website) first and once you have his trust, he is going to search for the conversion. Don’t make it too hard for him.
create a conversion. A conversion can be very different depending on the business. Most of the time you want people to call, visit, book or buy.You website should not only look pretty, but
You have a website already? Great! If not, let us know and we can help you!If you wonder why it is so important to have a website, the answer is easy: everybody is searching for everything on the web nowadays. It is not just the menu for the restaurant I am planning to go tonight; people are looking for alternatives for a plumber/dentist/locksmith/hair salon... because the last one just wasn’t right. Nobody wants to go through the whole phone book if it can be so much easier! Searching online you have prices, references and service description in order to compare. And that is what people do!
So what do you have to keep in mind when creating a website?