Well the crazy season is over and things are starting to quieten down and even out as we head into Autumn.
While it can be nice to slow down and reflect on the busy season, why not take the time over Autumn and Winter to really look objectively at your business, in particular your website.
Unless you regularly update your site, chances are as your business has evolved with the addition of staff, operational changes etc.. the website has become outdated and doesn't display your business in the best possible light.
Another thing to remember about websites is they have moved from just a tool for information, into a powerful prospecting tool and a tool to gain more business. It's not enough just to have a site and hope that someone will happen across it.
Your website can only attract business, if it attracts visitors. The best way to attract visitors is through search engine optimisation, the use of social media and regular blogging. All these activities enhance your sites visibility.
Online Marketing Lingo Cheat Sheet
A great exercise for this week is to visit your site and search it just as a customer might.
As you do this ask yourself the following questions.
1. Is the site easy to find. How did it fare when you Google searched for your business?
2. Is it easy for those that aren't tech savvy to navigate their way around the site?
3. Are all your links and pop up windows working properly?
4. Is the website tidy, complete and provide some worthwhile information about your business and what it can offer?
If you find your site lacking it may be time for some TLC.
So let's start at the beginning. Some of the lingo used when promoting your business online can be confusing. Click on the picture for a cheat sheet to help guide you through the lingo.
Here is an interesting easy to understand guide to social media, Twitter, Facebook and blogging.
You have set up a Facebook Page and start posting like crazy, but nobody is interacting with your page? This scenario happens very often, don't worry. It is important to get fans for your facebook business fan page before posting on it! And even if you have a lot of fans already these ideas might help you to even broaden your fan fan base quickly.
The Quickest ways to get fans: